For Wild Souls, a community-focused coliving space in Ericeira, Portugal, it started with a conversation that defined goals. The idea was to create an aspirational brand voice that captures the breezy Ericeira lifestyle and brings intentionality to their SEO and GEO strategy. After conducting keyword and competitor research as well as reviewing their client intake form, I developed their blog, The Shared Life at Wild Souls.

The blog serves the dual purpose of improving search and generative engine visisbility as well as showing prospective residents what day-to-day life at Wild Souls is really like. The goal is to attract guests that understand Wild Souls' community-first approach and fit into their slow living mindset.

*The Result: Narrative storytelling that attracts community-minded residents built on a foundation of technical SEO.

Read a sample: How to Slow Down, Stay Balanced, and Find Community in Ericeira

See the blog in action: The Shared Life at Wild Souls