Welcome Pickups is a global private transportation provider operating in over 100 countries. Their brand voice and SEO strategy strikes a balance between becoming a trustworthy source of transportation information and a conversational style.

For a corporate brand as large as Welcome, content must strictly follow style guides while still maintaining a fresh voice. I paid particular attention to the specific keyword requirements for each B2C transportation guide, while keeping a level of syntactical variety that is optimal for SEO.

*The Result: Strengthening Welcome Pickups' visibility and credibility in their target markets.

Sample Articles:

How to get from Izmir Airport to Kusadasi

How to get from Montpellier Airport to Sète

Transportation Options from Preveza Airport to Lefkada