Timeshares Only is an online vacation ownership resale marketplace focused on helping current timeshare owners navigate the resale process. They act as a trusted source of information for sellers, market resale properties, and process sale transactions. Creating email flows for TO meant thinking critically about reaching a demographic in an age bracket that often prefers phone conversations to automated emails or online appointment setting services.

To account for this audience characteristic, I kept the email workflow simple and balanced CTA targets between reaching agents via phone and links to mid-funnel and conversion content. That meant creating social proof by sharing customer success stories and being intentional about objection handling. In this case, we opted to create a Vacation Buyer's Guide as well as a Vacation Seller's Guide, which also acted as lead-generation content on a separate landing page.

*The Result: Age-appropriate touchpoints at each stage of the funnel led to higher customer satisfaction and more frequent contact between agents and prospects, increasing conversions.