Marcio Lopes Winemaker is an award-winning local wine producer making some of the finest Douro Valley and Verde wines in Portugal. As a small business that was growing rapidly, MLW's marketing efforts included modernizing and automating client relationship management. This presented a challenge in an industry where B2B business is still handled primarily through in-person relationships.

With this in mind, I kept the email flow simple, always leading toward a personal, on-the-phone touchpoint, while maintaing the light-hearted personality of the brand.

*The Result: