Fulcrum Orlando is an upscale, mixed-use property located in Downtown Orlando. Foundry Commercial's property marketing strategy for Fulcrum centered around the property's unique amenities, including a tenant package that included happy hours, the on-site art exhibit and gallery space, as well as its central location.

With this focus in mind, I created an email strategy aimed at communicating the property's benefits to both brokers, prospects, and current tenants, reducing the need for multiple email campaigns.

*The Result: An enduring brand image of Fulcrum as the hip, cool spot to be - and the overall strategy resulted in a 10% reduction in property vacancy.

Sample Email: