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CONTENT STRATEGY
Entrelinhas Retreat
Entrelinhas Retreat
A community-based approach to brand voice and P2P marketing
Services. brand voice development, editorial content strategy, community-based marketing, email copy, social media copy

* Events can lead to wins as a top-of-funnel strategy for community arts organizations


Project Information

The Entrelinhas Retreat is rooted in an existing creative community in Porto that I founded in conjunction with Hiten Chojer in 2023, the Porto Writers' Workshop. The goal is to provide local and immigrant writers with professional-level resources including critique groups and retreats. Since its inception, the group has grown to over 60 members.

Monthly multi-genre writing workshops act as a top-of-funnel entryway into the community and ensure access to other offerrings, including Entrelinhas Retreat. The inaugural retreat sold out, with 70% of tickets being sold within the first 48 hours.

I also developed an editorial content strategy that expressed our unique vision for Entrelinhas and positioned it as a progressive-minded, decolonial community initiative based on the principles of nonviolent communication. A literary blog, Dispatches, was formed that publishes interviews and essays from members of the community and beyond.

*The Result: A sold out first retreat, with 70% of ticket sales occuring within the first 48 hours.

Editorial Strategy Samples:

  • Decolonizing Craft: An Interview with Maureen Medina
  • How Dressing Like My Future Self Helped Me Start Writing Again by Gautam Narang
  • The Retreat:

  • Entrelinhas Retreat
  • Workshops:

  • Porto Writers' Workshop
  • More About My Workshop Philosophy:

  • Building Community One Draft at a Time, an Interview with Lucianna Chixaro Ramos
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